ARG - Atiq Ur Rahman Group started their business in 1972 in Pakistan as a retailer. Within short period in 1980 ARG started its wholesale operations and worked as regional distributor for many food companies. In 2002, ARG established its first distribution business in Jalalabad Afghanistan by the name of Atiq u Rahman Ltd. In 2009 ARG restructured its group and brought all businesses under the umbrella of Atiq u Rahman Group. ARG is one of the largest FMCG & Food distributor of Afghanistan having personal offices and operations in Jalalabad, Kabul, Ghazni, Kandahar, Takhar, Pul e Khomri, Kunduz, Badakhshan, Khost and Herat. ARG is the national distributor of many multinational companies including P&G Pakistan Pvt. Ltd, Gillette Pakistan Pvt. Ltd, Dabur International Ltd, Atlas Honda, Mondelez International (Pakistan), Gujranwala Foods (JoJo), Asian Foods (Mayfair). BP Sweets, Azhar Corporation (Gai Soap & Oil), Sheraz Bubble, Malik Foods, and Volka International (Giggly).

ARG is expressed specially in design, development and marketing of superior quality food and cosmetics products throughout Afghanistan. Dedicating integrity, honesty and 'customer first' are ARG commitments to promote at customer and dealer level.

As a well-known and leading trading company for food stuff and cosmetics in Afghanistan , we are committed to excellent quality and healthy products to our customers in Afghanistan. ARG is an investment business that provides human food related products and services to all its customers with relatively independent management position.

ARG - Business

ARG main objective is to create a relationship with its valued members, dealers ad retailers that have exceeded the expectations & preparing long term connection. AR Group diversify its business into three business lines including

  • Food Stuff Products
  • Cosmetics
  • Motor and Motorcycle Batteries

ARG is combination of number of companies that is involved in different fields of business . It has the capacity to provide all Food, Cosmetics and related products and service in specific time with effective service. ARG has a wholesale & retailer operation dealing with all kind of quality products. With our qualified and experienced crew, we can guarantee our customers with quality products and services. We pursue this aim by generating extra value for customers through our subsidiaries located in regional areas of Afghanistan. At the same time we set out to create a working environment that stimulates and inspires our customers. We have the best training programs, best distribution network and superb knowledge of marketing and sales that empowers ARG to develop and progress as leading firm in Afghanistan. The strategy of focusing on providing healthy and quality products enabled us to maintain the long term relationship with dealers, retailers and end users.

ARG – Marketing

ARG has a main focus on its marketing with strong team of Professionals of marketing department. It practices the standards to achieve its goal. ARG is very determined to adopt advertising strategies to further market its supplied products. These strategies include the promotion of products through sponsoring all food related functions and programs, liaison with Media, TV commercials, press conferences. sponsoring exhibitions in Kabul and other parts of Afghanistan. Company's products are also marketed through at national and international level. Our business model is based on a thorough understanding of the highest quality products and technologies combined with outstanding professional expertise and sound knowledge of local market.

Brand & Product Management

ARG has recently introduced its different brands into market. The aim of branding is to convey brand message brightly, create customer loyalty, persuade the buyer for the product and establish an expressive and demonstrative connectivity with the customers. ARG branding is focusing to form customer perceptions about the product. The main aim is to differentiate among other brands for its quality and health issues. ARG will continue to maintain its brands quality & features accepted by our end user customers.

The product is imported for its value and quality. We offer per market demand packing size and products. To maintain the brand name ARG performs its initial procedure by placing the product in a attractive labeled sealed pack, depending upon the market it is distributed per size or weight. ARG has its own identity in brand name such as expressed in products and services

ARG manages the lifecycle of its products. It introduces new products every now and wants to stay competitive in market. ARG has responsible staff who analyze the market conditions and then decides in launching of new products at its appropriate time. Product management is a key function in the organizational structure.

ARG - Advertising

Today every company needs to advertise its product to inform the customers about the products, increase the sales, acquire market share and gain reputation and name in business. ARG uses different media’s for advertising their products and huge financial share is allotted to successful and best techniques of advertising. ARG is always emphasizing on common and most used techniques used by the advertisers to get desired results. ARG put an effective advertising management process in place, where it campaigns through media to sell its products and services. ARG uses its marketing research team to identify what types of advertising would be adequate for the specific products through prints, television, radio, mobile & Internet or any other available advertising media. ARG uses various ways to convey its new product message. Billboards are used to convey ARG message or through some other programs, seminars conducted in Local Market by our teams and experts. ARG is keenly interested to work with dealers and retailers all around the Afghanistan to collect their IDEAS for future planning. To promote & introduce new featured products. Our focal point is retailers and end users to get aware of its product and observe the activity of end users for its best result.

ARG - Marketing Research

Marketing Research plays a very significant role in identifying the needs of customers and meeting them in best possible way. The main task of Marketing Research is systematic gathering and analysis of information that has been collected from targeted area. ARG conducts its market research to find out more about their final consumers. ARG only focuses on target areas where our products are well-known and expanding step by step to the new era and besides this we are always in search of new market in different corners of Afghanistan to expand more. ARG uses questionnaire that is filled out in field by its technical people from end-user, retailer and dealer. This information gives us a snapshot which enable us to decide for our future programs. ARG do an observation at field level taking its technical crew to find out about the satisfaction of consumer and status of product used by end users.

ARG - Quality Assurance

ARG quality control group makes sure that only healthy food stuff, cosmetics and motor batteries and best resulted products would be delivered to the targeted destination. AR Group works to maintain and improve the highest quality standards. QRG uses quality assurance practices during loading, unloading and testing the safe delivery of products that are very delicate and sensitive. There is a proper countdown and physical checkup for product condition and inventory. AR Group do provide an advice to its customers while delivering the product with necessary arrangements. Every product lot is tested at various stages and locations to ensure the delivery of quality products to its final destination. Proper transport system is selected to carry out the delivery on time. Keeping in mind the Total Quality Management (TQM) for all food stuff and other product lots are tested for the quality parameters. AR Group would like to give you the assurance of good quality goods which are imported from reputed international companies.

ARG- Warehouses

ARG is very serious by thinking about the associated tasks, the duties and the responsibilities in managing its warehouses. These includes inventory control, storage and distributing products and inventory. ARG has a well developed warehouse system within and across the provinces where inventory is kept in proper way to avoid damages and loss. Warehouse employees are involved in controlling large-scale storage space and warehousing capacities. ARG is capable to store more then thousands of its popular products in its warehouses located all Jalalabad, Kabul, Khost, Kunduz, Mazar and Kandahar. We can ensure you the safe storage of materials for a long time. ARG has the tendency to keep its products in a safe storing facility having all necessary arrangements and effective utilization of space.

AR Group - Business Capacity

ARG discovered the need of the people for the excellent quality products, after lots of endless efforts it get in touch with popular companies of the world for importing the high quality and suitable products for local market. With endless efforts of advertising and marketing of these quality products, ARG is able to deliver its products to all provinces of Afghanistan. ARG always tries to deliver the best products for better and proper satisfaction of the end-user which enables ARG to increase the customers and sales day by day. ARG principally engaged in General trading of Food Stuff, Cosmetics and Motor Batteries. The company is also involved in general order supplies. AR Group of Companies is one of the leading Trading Company in Afghanistan.

AR Group- Human Resources

AR Group is a group of companies has key components of management that are practiced for achieving its goals and objectives. The HR department of a given organization usually works behind the scenes, coordinating hiring and training, helping current employees and working with those transition out of the company for any given reason. AR Group believes in HR for the reason to have enough employees in right places to optimize the achievement of sales and assigned tasks. AR Group also focuses on training, so existing workers can learn new skills and use their talents to increase companies capacity. It has seasonal and permanent employees that enable AR Group develop day by day. AR Group always focus on the team to develop in various fields of trading. AR Group arranges special tours to observe the International Exhibitions and Programs and Participate in high level work shops, seminars and Food Fair programs.


AR Group is privately owned firm that has invested in food sector of Afghanistan. It has enough assets and cash to bring about any order related in food sector, health care products and automotive Batteries in any part of Afghanistan. Its past experience showed on time delivery of product and services.


AR Group is composed of technical set of people that are professional in related areas. AR Group has Food expert team who has the every single knowledge of food related information. These experts have frequent visits at international level to know more about food stuff, health care products and automotive related products for the particular areas. It also helps end users to collect product samples for test and providing helpful advices. The different sections have their unique strengths in respective areas.

ARG & Its Coverage

Domestically it covers all 34 provinces by distributing its products at dealers level. It's main office is located in Jalalabad and Kabul while handling other active branches in other eight provinces of Afghanistan which are: Ghazni, Kandahar, Takhar, Pul e Khomri, Kandahar, Badakhshan, Khost and Herat. Remaining all other provinces are covered indirectly through AR Group and its branches. It covers the rest of the provinces indirectly which are: Kunar, Kunduz, Laghman, Logar, Nimroz, Nuristan, Oruzgan, Paktia, Paktika, Parwan, Panjshir, Samangan, Wardak and Zabul. AR Group is actively operating in Afghanistan. The offices are involved in All kind of Trading. The office network enable AR Group cover regions and complete any order from its clients. These offices will share and deliver the new quality products into all parts of Afghanistan. This way AR Group wants to expand its business and take it to new heights.